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- PEOPLE, Page 106WHERE GOSSIP IS ONLY A RUMOR
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- By Howard G. Chua-Eoan/Reported by Sally B. Donnelly/MOSCOW
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- In the Soviet Union don't look to read about actor X
- sneaking out to the Bolshoi with starlet Y, while his famous
- author wife is on vacation in Odessa with her children from two
- previous marriages. Even if X and Y were engaged in hanky-panky,
- the country could not do the story justice, since it lacks the
- equivalents of People or Vanity Fair, the National Enquirer or
- Entertainment Tonight. Nor do famous lives play themselves out
- in newspapers or on television. The press is as conservative as
- the society at large, where direct questions about private lives
- are considered insulting. Movie magazines are simply film
- synopses and accounts of production and casting.
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- That does not mean, however, that inquiring Soviet minds
- don't want to know. "It often seems as if it is the national
- pastime to gossip about me," says pop superstar Alla Pugacheva,
- 39, the biggest musical draw in the country. "Perhaps we are
- better off here than in the West. We do not have entire
- magazines devoted to our private lives. But Soviets don't need
- a magazine to gossip." Instead, a vast rumor mill operates 24
- hours a day, 365 1/4 days a year. A study of some unofficial
- youth groups in Tadjikstan in Central Asia listed among them
- "Celebrity Hounds," which a local paper described as "people who
- try to gain prestige among the less informed by exchanging
- stories about the private lives of stars."
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- Some may consider the meager trickle of personal detail
- about a pop star a blessing, but the lack of information about
- politicians proved to be a handicap for voters in last month's
- election. "Even if voters knew a candidate's program, they did
- not know the man himself," complains Yegor Yakovlev, editor of
- Moscow News. Soviet newspapers and magazines discuss the
- personal lives of leaders only when the person is dead and
- usually out of favor (thus only last fall did Moscow News claim
- that Leonid Brezhnev, who died in 1982, had been revived from
- clinical death in 1976, and was tended constantly by doctors for
- the rest of his life) or when refuting a nasty bit of gossip.
- Observes Zhenia, a semiprofessional celebrity watcher in Moscow:
- "The way it works is that first a rumor starts, then gains
- momentum, then, and only then, something appears in the press
- denying the rumor as unfounded."
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